I joined Frankly Numb to redefine the tattoo experience. My focus was on crafting a unique identity that resonates with their mission of providing a soothing touch to the tattoo process. Through my design I aimed to create an engaging online presence. My goal was to highlight their FDA-approved numbing cream. It was important to present the brand to tattoo enthusiasts, so they could embrace their passion without fear. I achieved this by pairing humor with energetic colors.