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How I Created A Brand | Frankly Numb™

frankly numb isometric screens mockup

Frankly Numb™ was created because frankly – tattoos fuc#@ng hurt. The brand is also the first FDA-approved tattoo numbing cream. Their mission is to provide premium tattoo-numbing cream for a pain-free tattoo experience.

Client

  • Frankly Numb

Services

  • User Interface Design
  • Logo Design
  • Merchandise Design
  • Product Design

Deliverables

  • 4 Desktop Pages
  • 4 Mobile Pages
  • 1 logo
  • Styleguide
  • 1 box design
  • 3 sachet designs

Other

  • Social Media Design
  • Landing Pages
  • Video Product Promotion
Frankly Numb computer and mobile screen mockup

Style & Imagery

Frankly Numb orange spot color
#FF5100
Frankly Numb dark grey spot color swatch
#333333
Frankly Numb charcoal black color swatch
##1A1A1A
#000000
White color swatch
#FFFFFF
Frankly Numb branded iconography set

Heading FontFrankly Numb Gotham font

Body Font

Frankly Numb Oswald font 

 

Frankly Numb social media posts by laura

UI Blocks

Frankly Numb shop page block by Laura
what is in the f kit mobile screen user interface by laura
frankly numb 3 step process user interface block by laura

I joined Frankly Numb to redefine the tattoo experience. My focus was on crafting a unique identity that resonates with their mission of providing a soothing touch to the tattoo process. Through my design I aimed to create an engaging online presence. My goal was to highlight their FDA-approved numbing cream. It was important to present the brand to tattoo enthusiasts, so they could embrace their passion without fear. I achieved this by pairing humor with energetic colors.

frankly numb product page user interface block 1 by laura the inclusion designer

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