Re-branding a Town | Apple Valley
The Town of Apple Valley will be an ongoing project with a tentative due date of June 2025.
Client
- Town of Apple Valley California
- 12 departments
- 200-300 employees
Services
- Re-branding
- Print Design
- Merchandise Design
- User Interface Design
- User Experience Research
- Product Design
- Website Build
Deliverables
- 1 WCAG AA level compliant website
- 1 new style guide
- Readable web copy
- High-Fidelity user interface mockup
Other
- Video Product Promotion
- Magazine Design
- California Association of Public Information Officials award winner
Website
- AppleValleyCA.gov
The Old Branding
One of my first tasks when beginning this project was to re-brand the town. This was a high-pressure task because the town has had this branding since 1988.
The New Branding
I kept my changes subtle to avoid confusing the public. I brought the old color scheme up to compliant shades. From there I opted to give a modern yet serious feel with font choice.
Style & Imagery
#2B2B2B
#143C56
#99CCFF
#B30000
#F2C12E
Heading Font
Body Font
This video is a major component for the upcoming website build. We will feature the app as a call to action throughout the website. It will have a stand-alone page. I created this using Adobe After Effects and Photoshop.
UI Blocks
My role with the Town of Apple Valley includes helming digital compliance. I will be creating a town-wide digital compliance action plan. Before my time here, the town was unaware of section 508 or WCAG (The Web Content Accessibility Guidelines).
